Carnation Mall

Carnation Mall

Challenge The Carnation City Mall website was not supplying critical information needed by its users. As part of a graduate school study, my team was assigned to determine how the site could be of better use to their shoppers. Approach The team first conducted a...
BookMooch

BookMooch

Challenge BookMooch is a community for exchanging used books; it lets you give away books you no longer need in exchange for books you really want. My team and I worked with the site’s creator, John Buckman, to help him identify the sites that BookMoochers frequent,...
Local Yokel Foods

Local Yokel Foods

Challenge Local Yokel Foods, an online farmer’s market company in Columbus, Ohio offers home delivery of produce from local and organic farmers. Customers can purchase fruits, vegetables, dairy, meat, breads, and specialty products via an online shopping cart and...